Est. 1983 — Whangarei & Auckland

THREE GENERATIONS.
ONE FAMILY.
FORTY YEARS OF
LIFTING NZ.

We’re a family business that’s been putting better equipment on Kiwi job sites since 1983. We say what we mean, we back what we sell, and we pick up the phone when it rings.

BUILT BY FAMILY.
BACKED BY 40 YEARS
IN THE GAME.

APS Equipment was founded in 1983 as a family machinery business. Three generations later, that’s exactly what we still are.

The business has evolved a lot over the years — different equipment, different industries, different challenges. But the way we operate hasn’t changed. We tell you what works, we tell you what doesn’t, and we back up everything we sell.

That last part matters more than anything to us. We don’t just sell you a machine and disappear. After-sales support has been our reputation for over 40 years. It’s why companies keep coming back.

1983
Family-owned and operated from day one

THREE GENERATIONS. STILL FAMILY-OWNED.

THE BIGGEST BET
WE’VE EVER MADE.

A few years ago, we became the exclusive New Zealand distributor for MAGNI — an Italian manufacturer known for building the most powerful telehandlers in the world.

The range is massive. From a compact 3-tonne, 6-metre machine that punches well above its weight, right through to rotating telehandlers reaching 51 metres and heavy-lift units that pick up 50 tonnes. Every machine in the lineup packs a serious punch for its size.

Why did we back MAGNI? Because in the UK, Europe, and Australia, rotating telehandlers are standard equipment. They replace cranes, scaffolding, EWPs — one machine, one operator, doing the work of three or four.

In New Zealand, most people in construction haven’t even seen one work. That’s not a criticism. It’s an opportunity.

51m
Maximum reach height
50t
Maximum lift capacity
3t
Smallest machine — compact powerhouse
360°
Full rotation on rotating models

WE DON’T EXPECT YOU
TO TAKE OUR WORD FOR IT.

When Selwyn Village needed a 12-month facade and joinery upgrade across 50 apartments in Auckland, the original plan called for extensive scaffolding and multiple machines.

We supplied a single MAGNI RTH 8.27 rotating telehandler instead. Zero disruption to the residents living on site. Faster completion than the original plan.

One machine. One operator. That’s what the right telehandler does.

$682K
Saved on a single project.
Selwyn Village, Auckland — one MAGNI rotating telehandler replaced scaffolding and multiple machines.
Trusted by teams across New Zealand
Fletcher Construction
Auckland Airport
Ports of Auckland
Hawkins
Naylor Love
Steel & Tube
Scarbro
+ Dozens More

THE TEAM BEHIND
THE MACHINES.

Three locations, nationwide delivery. Everyone here knows your name, knows your job, and picks up the phone.

DARREN
sales Director
darren@apsequipment.co.nz
Took over from his father. Has been in the machinery game his whole life.
ASHLEY
Sales & Marketing leader
021 574 216 
ashley@apsequipment.co.nz
If there’s a smarter way to do something on your site — a way to save time, cut costs, or get more done with less gear — Ashley’s here to help you find it.
JON
Hire MANAGER & OPERATIONS
09 437 9037
jon@apsequipment.co.nz
Part of the founding family. Jon manages the hire fleet — making sure the right machines are available, maintained, and ready to go when you need them.
LISA
Administration leader
admin@apsequipment.co.nz
Keeps the paperwork, invoicing, and logistics sorted so the rest of the team can focus on getting machines to your site.
SHANE
NATIONAL Service MANAGER
021 0803 4676

Machinery breaks down — that’s the reality. Shane can diagnose a problem in a heartbeat and get you back up and running fast. Years of experience across heavy equipment means there’s not much he hasn’t seen.
TAPIWA 
Senior Technical Specialist

021 229 5500

Taps has the experience and the know-how to find the issue and fix it, fast. with expertise in advanced electrical and Magni diagnostics 

LET’S TALK ABOUT
YOUR PROJECT.

Call us, tell us what you’re trying to do on site, and we’ll give you a straight answer on what machine fits and what it’ll cost. No runaround.

WHANGAREI — HEAD OFFICE
30 Pipiwai Road
Kamo, Whangarei 0176
Home base — sales, service & support
AUCKLAND — DISTRIBUTION
10A Sparky Road
Otara, Auckland 2023
Distribution yard & transit facility
CHRISTCHURCH — SOUTH ISLAND
Christchurch, Canterbury
Hire & sales machines on the ground

We deliver anywhere in New Zealand. If you’ve got a site, we’ll get a machine there.